The Devil at 4 O’Clock
Since the beginning of Motion Picture history Vintage Movie Posters were created for the purpose of advertising the public exhibitions of film. They were initially used to romanticize films and entice audiences to see the latest releases. They were exclusively “leased” by the theaters and the copies of the posters were required to be returned to the distributor after the film left the theater. Since the circulation of popular movies could last years, the posters were subsequently tattered, stolen and destroyed. Artifacts of a time gone by.
These posters were originally produced purely as advertising and employed fleets of relatively unknown artists with a wide variety of creative styles. The studios often used an impressive array of artistic endeavor and illustrative ingenuity. In some cases the elevated artistry is greater than the subsequent film.
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What is a Mirrored Print & Gallery Wrap?
Canvas for Gallery Wrap
Take a good look at your print. The edges are mirrored, so that, the complete image is shown on the face of the frame once it is wrapped. In other words, You don’t lose any of the artwork. Our 2½” mirrored borders, allow your finished product to have a variety of thickness up to 2” deep. Therefore, make sure you choose an experienced framer who can make the frame to the exact specs of your custom print.
Hand-made Rattan Frames
Though the design has changed over the years, we commission these Rattan frames through a small family owned company in The Philippines. Your frame is the result of trial and error of the last 20 years! Rattan is a vine-like Palm that requires forest cover in order to thrive. Rattan grows throughout the jungle for over a quarter of a mile. Its trunk can span a diameter of over two inches down to the thickness of a human hair. The harvester’s collection process is performed by hand by a simple machete. Ultimately, the rattan vine cannot survive without the forest. Rattan quickly regenerates. As a result, this method of harvesting protects the destruction of the forest.